Fuel pricing
+1.2% fuel marginRecommends your price move in minutes, with the math.
BUILT FOR C-STORE & GAS OPERATORS
Opti is the Brain for your store and your pumps.
Today's gas price. Today's shelf prices. This week's orders across every vendor. Before your morning coffee.
6:00 AM · Today's planOPTI
FUEL CITY DALLAS · 801 S Riverfront Blvd · (214) 426-0011
Fuel−$0.02
Regular $2.879
competitor cut to $2.879 at 7:14
Shelf+$140/wk
Red Bull 12oz → $3.49
delivery invoice cost +5.3%
Ordersweekly
47 lines · 4 vendors
ready to email
Approve today's plan
What Opti decides for you
Shelf pricing
+1.6% in-store marginReads the invoice and prints the new shelf price same day.
Reorders
−18% lost salesFlags reorders before you run short.
Staffing
−8% laborBuilds next week's schedule to the demand.
~$8,200 / month for a typical $230K/month site.
Up and running in one day.
A day with Opti
The decisions, made for you.
- 6:00 AM
Fuel card prints — Regular −$0.02 to match a competitor.
→ +$310/day
- 7:14 AM
Competitor cuts again; counter-move recommended in 4 min.
→ margin held
- 8:45 AM
Photo the delivery invoice — 47 lines read, shelf prices updated.
→ +$140/wk
- 9:30 AM
Week's vendor orders ready, one tab per vendor, email-ready.
→ no stockouts
- 2:00 PM
Top-seller cover drops to 2.3 days; reorder triggered for tomorrow's truck.
→ in stock
What to charge for fuel
Fuel price card, each change, with the dollar math.
Reads your costs · competitor prices · volume
What to charge on the shelf
Shelf-price card per cost change, same day.
Reads delivery invoices (photo/PDF/EDI) · current tags
What to reorder
Per-vendor order list, weekly.
Reads sales vs. on-hand · supplier terms
Who to schedule
Weekly schedule, Sunday night.
Reads pump + counter demand by hour
You stay in control. Everything is a suggestion you approve — flip on auto-pilot only when you trust the math.
Reorder list and schedule can auto-publish from day one; pricing stays recommend-only until you flip it. Tax / alcohol / lottery / age limits are hard rules Opti can't break.
Up and running in one day
Running tomorrow, not in a month.
1
Send 90 days of fuel + in-store sales, your SKU list, vendor terms, competitor sheet.
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2
We read it — even photos of paper invoices and McLane / Reyes EDI.
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3
Your first daily plan lands at 5 AM.
Day 1.
+1.2%
fuel margin
−18%
stockout loss
−8%
labor
- First 2 months$100/mo50% off for 2 months
$200 regular - Then$200/moper location · 6-month commitment.
Seats3 included per location· role-based permissions · $10/extra seat / mo
6-month commitment · first 2 months 50% off. 3 seats per location, role-based permissions. Extra seats $10 each. No setup fees. Pricing stays recommend-only by default — you keep control of the biggest lever in your business.
Pick your starting line.
Sandbox uses sample c-store data. No card, no commitment.